Beauty Bakerie’s Cake Mix Demi-Matte Foundation Shakes Things Up…‌

...by putting dark complexion woman at the front of the line!

Cake Mix Foundation Swatches

Posted by Marley Shelby

Beauty Bakerie’s Cake Mix Demi-Matte Foundation Shakes Things Up…

…by putting dark complexion woman at the front of the line!

Cake Mix Foundation Swatches

Earlier this week, makeup brand Beautie Bakerie posted a video of its Cake Mix Demi-Matte Foundation via Twitter. The video features a model applying shade number 1, the darkest shade in the collection. The collection features 30 shades, 1-59, which range from rich to fair. According to Teen Vogue, the order of foundation shades is unprecedented in the beauty world and Twitter users expressed their excitement in response to the brand’s video. One user, @nikuale, wrote, “Idk what’s more satisfying. How good this color match is or that the darkest shade is #1 and not #59.”

Another user wrote the shade range was, “not in colour [sic] order.” Beauty Bakerie’s reasoning was that it arranged the shades in this way because, “we’ve been conditioned to think that dark to light is out of order [.]” Many makeup lines usually only include one or two darker shades for Black women; deeming us an afterthought. So not only has Beauty Bakerie created an inclusive line of foundation shades, but it thought about Black women first.

Cashmere Nicole, left, Beauty Bakerie founder, photo courtesy of Beauty Bakerie

Beauty Bakerie’s vegan products were created in 2011 by Cashmere Nicole, a Black woman. According to Cosmopolitan, single mother who battled breast cancer andhas endured many challenges in her life. Yet the midst of these challenges, Nicole turned Beauty Bakerie into a $5 million dollar business. That’s why the brand’s motto is “better, not bitter.” With an endorsement from Beyoncé, a collaboration with Olympic gymnast, Gabby Douglas, a Millennial following, and investments from companies like Unilever, Nicole’s brand took off in just about five years, according to Forbes, and the brand is continuing to quickly grow. Nicole is also one of very few Black women to have raised $1 million in venture capital for her business.

Beauty Bakerie's Cake Mix Demi-Matte Foundation, photo courtesy of @beautybakeriemakeup

It’s a pleasure to see another Black woman thriving in the beauty business with aims to promote inclusivity and empowerment. Nicole has taken inclusivity to the next level by moving Black women to the front, which really shows that this is a beauty brand that wants to cater to us! We hope that other brands will follow suit.